Meta Ads (Facebook and Instagram)
Facebook and Instagram ads that bring in enquiries.
We set up the account and the tracking properly, test the creative and the audiences, watch the spend every day, and report the cost per enquiry in plain numbers. Your account and your budget stay yours.
Is this you?
This is for you if...
- You have something worth selling and a budget to spend, but no time to run the ads yourself.
- You have boosted posts before, and the likes never turned into customers.
- You want to know what each enquiry actually cost.
- Your page is quiet, and you want to reach beyond the people who already follow you.
- You are launching and need enquiries in weeks, not months.
- You want someone watching the spend every day, not once a month.
What you get
What you get, and why it matters.
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Your ad account and Pixel set up properly
The account is in your name, and the Pixel and conversion tracking record what matters: an enquiry, not a website visit.
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Audience research that starts from your buyer
We build the audiences around who really buys from you, and keep refining them as the numbers come in.
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Creative direction, as well as settings
On Facebook and Instagram the picture and the words do most of the work. We direct the creative and test the versions against each other.
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Campaigns built and switched on
The structure, the placements, the budget and the schedule are set so the spend goes where it earns.
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Monitoring every day
Ad costs move quickly. We check the spend daily and pause what is wasting money before it becomes a month-end surprise.
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An easy-to-understand report every month
What was spent, what came in, the cost per enquiry, and what we will change next. No jargon and no vanity metrics.
What is not included
What is not included, and what to do instead.
Every project has edges. We name ours up front, so there are no surprises later.
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Ad spend
The media budget is paid from your own account, separate from our fee, so you always see exactly where it goes.
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A guaranteed cost per lead
We cannot promise a result that depends on the market and the auction. We commit to the setup, the testing and the reporting.
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Building a new website or landing page
If the ads need a better page to land on, we quote that separately, or point you to the website design service.
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Video production
We run the video and stills you supply, and can arrange filming or editing as a separate piece of work.
How it works
Four steps, and you approve the price before step three.
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Step 1 · 30 minutes
Free audit
We look at your offer, your page and who you want to reach, and tell you honestly whether ads are the right first move.
Your part: Tell us what you sell, and roughly what you can spend a month.
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Step 2 · Same week
Plan and fixed price
A written plan: the audiences, the creative we will test, the fee, and the budget we recommend. It also lists what is not included.
Your part: Read it, and agree the monthly budget.
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Step 3 · First two weeks
Set up and switch on
We build the account, the Pixel and the first campaigns, then launch the tests.
Your part: Give us access to your ad account and your page, plus a few photos or clips.
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Step 4 · Every month
Test, adjust and report
We watch the spend daily, cut what is not working, and scale what is. You get a plain report.
Your part: Read the report, and tell us which enquiries turned into business.
Our commitment
Three commitments that come with every campaign.
Whichever campaign you run, these are written into the scope and they do not move.
- A written scope and a fixed monthly fee before anything goes live, including what we will not do.
- Your ad account, your Pixel and your data stay in your name. If we part ways, the account and its history stay with you.
- A monthly report that is easy to read, with the spend, the enquiries and the cost per enquiry, dated, and a straight answer when something is not working.
Pricing
How the price of running your ads is built.
The fee pays for the management. The ad budget is separate, and both are things you control. Four things decide the fee.
- How many campaigns and audiences need to run at once.
- How much creative has to be made or adapted.
- How closely the spend needs watching, and how fast you want to test.
- Whether we also build the landing page or the tracking setup.
You get a fixed monthly fee after the audit, and it does not change without your agreement. If your budget is too small to test properly, we will tell you before you spend it.
Your options
Three ways to run ads on Facebook and Instagram.
There is more than one honest answer here. This is where we fit.
| Comparison point | Boosting posts yourself | A large agency | SparkEvo |
|---|---|---|---|
| Where the budget goes | Whichever post the boost button suggests | Spread across a team and its overheads | Into your own ad account, visible to you |
| Who watches it | You, when you remember | An account team, across other clients | The specialists you briefed, daily |
| What you learn | Likes and reach | A dashboard of metrics | Which ad brought an enquiry, and what it cost |
| If it is not working | You keep spending | You are billed anyway | We pause the spend and tell you why |
| What it costs | Difficult to count | A retainer plus the media budget | One fixed fee, plus a budget you set |
Straight answers
The things people ask before they start.
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How much should I spend on ads?
Enough to test properly, and long enough to learn. The honest answer depends on what an enquiry is worth to you, and that is what the audit works out. A budget too small to gather data only wastes money slowly.
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It is too expensive.
Two numbers matter: the fee and the budget. The fee is fixed and in writing, and the budget is yours and visible in your own account. If the maths does not work for your margins, we will say so.
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My last agency burned the budget.
That is common. The fix is visibility: your account, your data, and a monthly report that names the cost per enquiry. You can see where every dollar went.
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Will I get leads on day one?
Sometimes, but not always. Testing takes a little time and money before the numbers mean anything. Anyone promising leads on day one is either lucky or not being straight with you.
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Can you guarantee a cost per lead?
No. The auction and your market set the price, not us. What we guarantee is the setup, the testing, the daily watching and the honest report.
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We are too small.
Small budgets are normal here. A focused campaign behind a clear offer can work on a modest spend, and the audit will tell you honestly if yours is enough.
Questions
More questions we get asked.
What are Meta Ads, in plain words?
Ads you pay for on Facebook and Instagram. Unlike a boosted post, they are built, targeted and measured properly, so you can see which one brought an enquiry and what it cost.
What is the difference between boosting a post and running real ads?
Boosting shows a post to more people and stops there. Real ads let you choose who sees them, test several versions, and track an actual enquiry or sale.
Who owns the ad account and the data?
You do. The account, the Pixel and everything it has learned stay in your name. If we stop working together, the account and its history stay with you.
Is the ad budget included in your fee?
No, and it never should be. The budget is separate and paid from your own account, so you see exactly where it goes. Our fee is for managing the work.
How long until the ads are working?
The setup takes about two weeks. After that, expect a few weeks of testing before the numbers are reliable. Ads can bring enquiries sooner than SEO, but they still need a short learning period.
How many ads will you test?
As many as the budget lets us learn from. Testing a few versions against each other is how we find what works. We would rather test properly than guess.
Do you need my photos and videos?
They help, and originals usually beat stock. Send what you have and we will direct the creative around it. Filming or editing can be added as a separate piece of work.
What happens if it is not working?
You hear it from us first, with the numbers behind it. We pause what is wasting money, explain what we are changing, and if the honest answer is to stop, we will tell you that too.
Related services
Often used with this one.
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Website design & build
Ads work far better when the page they land on is fast and clear.
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Social media management
Good organic posts give you tested creative to put budget behind.
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Google Ads
Meta reaches people who are not looking yet. Google catches the ones who are.
The process
See how we work.
Every engagement runs on the same four steps, from the free audit to the monthly report. The process page sets them out, and says what you get at each one.
Free audit
Start with the free marketing audit.
30 minutes. No pitch deck. You keep the findings either way.
- A 30-minute call where we look at what you have now.
- A one-page written summary: what is working, what is leaking, and what we would do first.
- Yours to keep and to act on, whether or not you hire us.
No pitch deck and no obligation. You leave the call with a clear picture of what to do first.
Prefer to talk first? Or email us